IMG_6979.jpg
IMG_6648.jpg
IMG_6688.jpg

VISA Hospitality @World Cup 2018

Agency: GMR Marketing
Place: St. Petersburg, Russia
Guests: 3000

Visa’s World Cup sponsorship program consisted of extensive four-day, five-night hospitality program for 3,000 cardholders from over 100 countries. Based on the outcome of the event’s draw (a list of which teams will face each other during the first round of the tournament), the brand chose to concentrate its hospitality efforts in Moscow and St. Petersburg where it activated its Everywhere Lounge experience at Moscow Marriott Hotel Novy Arbat and Indigo Hotel St. Petersburg. The setup allowed each cardholder to spend two to three nights enjoying lounge activations before, in most cases, traveling to another city to see their favorite team play—all on Visa’s dime.

Duties:

  • Coordination lead in host city of Saint-Petersburg of brand ambassadors team;

  • Collaboration with other departments to ensure the unique experience for VISA guests;

  • Develop, write and edit internal and external presentations.